Case Studies

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Foldable Speaker | Radio | Tote Bag

Tote Bag Case Study

Quantity: 40,000 units
Timeline: 30 days from initial concept to delivery
Level of Customization: Medium. A stock sac became our clients brand new bag.

Get It Global has worked on campaigns for national and international brands from all walks of business. No matter the industry, our end goal is always the same: come up with an idea or product that helps distinguish their brand from the competition.

When our client needed an exciting new teachers' bag - a bag that wouldn't end up at the back of a closet - we decided to start at the source: the teachers on the receiving end of this promotion. Using research from past projects and feedback from working teachers, we designed our bag to meet specific needs. First of all, we made sure that the handles were not only wide enough to be comfortable but were also adjustable to fit anyone. Along with an inside pocket for valuables was a key hook to keep keys from getting lost in the bottom of the bag. By necessity (or so it seemed to us), the tote was large enough and strong enough to carry plenty of books with a zipper closure to ensure that apples and papers stay put.

No off-the-shelf stock item could match the combination of features in our Teacher Tote - and certainly not for the well-within-budget price of our bag. Our client was delighted with the product, as were its recipients. In fact, you could say it became the teachers' pet.